Privacy Policy

Data Controller Information

This privacy policy explains how datastramhubvex B.V. ("we", "us", or "our") collects, uses, and protects your personal information when you visit our website or use our educational analytics services. datastramhubvex B.V. is the data controller for the processing of your personal data.

Data Collection

We collect various types of information to provide and improve our educational analytics services. The data we collect includes both information you provide directly and information collected automatically through your use of our website and services.

Information You Provide

When you interact with our website or services, the data collection may include:

• Contact information (name, email address, phone number)
• Company or institution details
• Professional information and job title
• Messages and enquiries submitted through contact forms
• Account information for our analytics platform
• Educational data uploaded to our analytics platform

Automatically Collected Information

Our data collection automatically includes:

• IP address and location information
• Browser type and version
• Device information and operating system
• Website usage patterns and navigation behaviour
• Pages visited and time spent on our website
• Referral sources and search terms

Use of Your Data

We process your personal information for various legitimate business purposes. How we use your information depends on how you interact with our services and the purposes for which you provided the information.

Primary Uses

The use of your data includes the following purposes:

• Providing our educational analytics services and platform access
• Responding to your enquiries and providing customer support
• Processing and managing your service subscriptions
• Improving our website functionality and user experience
• Developing and enhancing our analytics algorithms
• Communicating important service updates and notifications
• Conducting research to improve educational analytics methodologies

Marketing Communications

With your consent, we may use your contact information to send you marketing communications about our services, industry insights, and educational analytics trends. You can opt out of marketing communications at any time.

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

Our website uses the following types of cookies:

• Necessary cookies: Essential for website functionality and security
• Analytics cookies: Help us understand how visitors use our website
• Functional cookies: Remember your preferences and settings
• Marketing cookies: Used for advertising and personalised content delivery

For detailed information about our cookie usage, please refer to our Cookie Policy.

Data Sharing and Third Parties

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

• With service providers who assist in delivering our services (under strict confidentiality agreements)
• When required by law or to protect our legal rights
• In connection with a business transfer or merger (with appropriate safeguards)
• With your explicit consent for specific purposes

International Data Transfers

As we operate primarily within the European Union, your personal data is generally processed within the EU. If we transfer data outside the EU, we ensure appropriate safeguards are in place, including adequacy decisions or standard contractual clauses.

Your Rights

Under the General Data Protection Regulation (GDPR) and other applicable data protection laws, you have several rights regarding your personal information:

• Right of access: Request information about the personal data we hold about you
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data in certain circumstances
• Right to restrict processing: Request limitation of how we process your data
• Right to data portability: Request a copy of your data in a machine-readable format
• Right to object: Object to certain types of processing, including direct marketing
• Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time

Exercising Your Rights

To exercise any of these rights, please contact us using the contact information provided below. We will respond to your request within one month, though this may be extended in complex cases.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. Our data retention practices include:

• Contact enquiry data: Retained for up to 3 years after last contact
• Customer account data: Retained for the duration of the service relationship plus 7 years for legal compliance
• Website analytics data: Retained for up to 26 months
• Marketing consent records: Retained until consent is withdrawn plus 3 years for compliance purposes

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our security measures include:

• Encryption of data in transit and at rest
• Regular security assessments and penetration testing
• Access controls and employee training on data protection
• Secure hosting infrastructure with regular backups
• Incident response procedures for data breaches

Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. When we make material changes, we will notify you by email (if you have provided an email address) or by posting a notice on our website. The updated policy will be effective from the date of posting.

Contact Information

If you have any questions about this privacy policy, wish to exercise your rights, or have concerns about how we handle your personal information, please contact us:

Supervisory Authority

If you believe we have not adequately addressed your concerns, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or the supervisory authority in your country of residence.